Every platform has different audiences, fees, and best-selling categories. Listing a vintage band tee on eBay might get no views while the same shirt on Depop sells in an hour. Here's where to sell each type of item for maximum profit and speed.
eBay: The Everything Platform
Best For
- Electronics: Phones, gaming consoles, cameras, laptops
- Collectibles: Trading cards, vintage toys, memorabilia
- Niche items: Rare books, vintage tools, specialized equipment
- Higher-priced items: Anything over $100
Audience
Older demographic (30-60), serious buyers who search specifically for what they want. Less browsing, more intentional purchasing.
Fees
12.9% + $0.30 per transaction. Promoted listings cost extra (optional).
Pros
- Huge audience (billions of users globally)
- Good for unique or rare items
- Auction format option (can drive prices up)
- Strong buyer protection (builds trust)
Cons
- More competitive (lots of sellers)
- Shipping is your responsibility
- Longer listing process (detailed descriptions needed)
Depop: For Gen Z Streetwear & Vintage
Best For
- Vintage clothing: 90s Nike, band tees, Y2K fashion
- Streetwear: Supreme, Stüssy, Carhartt, Dickies
- Unique thrifted items: One-of-a-kind pieces with character
- Accessories: Jewelry, hats, bags (especially vintage)
Audience
Gen Z (16-25), fashion-forward, loves thrifting and sustainable fashion. High engagement, social media vibes.
Fees
10% + payment processing fees (~3%), so around 13% total.
Found something at the thrift store? PicZFlip tells you if it's worth flipping in 10 seconds.
Scan It Now — Free →Pros
- Items sell fast (young buyers shop impulsively)
- Great for trendy or aesthetic items
- Social feed format (people browse and discover)
- Lower competition than eBay
Cons
- Not great for non-fashion items
- Lower prices than eBay (younger buyers have less money)
- Requires trendy photos and descriptions (aesthetic matters)
Poshmark: Women's Fashion & Beauty
Best For
- Women's clothing: Lululemon, Free People, Anthropologie
- Designer brands: Coach, Michael Kors, Kate Spade
- Shoes and accessories: Heels, boots, handbags
- Beauty products: Makeup, skincare (new or lightly used)
Audience
Mostly women (25-45), shopping for deals on name brands. Social shopping experience with "Posh Parties" (themed sales events).
Fees
20% on sales over $15. Flat $2.95 on sales under $15.
Pros
- Prepaid shipping labels (super easy)
- Active buyer community
- Offer feature (buyers can negotiate)
- Good for brand-name clothing
Cons
- High fees (20% is steep)
- Mostly women's fashion (men's items sell slower)
- Shipping only (no local pickup)
Mercari: The Middle Ground
Best For
- Electronics: Phones, tablets, gaming accessories
- Home goods: Kitchen items, decor, small furniture
- Toys and kids' items: Baby clothes, strollers, toys
- Anything mid-range priced: $20-$100 items
Audience
Broad demographic (20-50), bargain hunters looking for deals across all categories.
Fees
10% selling fee + 2.9% + $0.30 payment processing, so around 13% total.
Pros
- Easy listing process (quick photos and descriptions)
- Prepaid shipping labels
- Lower fees than Poshmark
- Works for almost any category
Cons
- Less traffic than eBay
- Lots of lowball offers
- Less specialized (no niche community like Depop)
Facebook Marketplace: Local & Bulky Items
Best For
- Furniture: Couches, tables, chairs (pickup only)
- Large electronics: TVs, monitors, printers
- Kids' items: Strollers, cribs, car seats (local parents buy these)
- Anything heavy or bulky: Stuff that's expensive to ship
Audience
Local buyers in your area. All ages, looking for deals close to home.
Fees
Free for local pickup. 5% + $0.40 if you ship.
Pros
- No fees for local sales
- Fast sales (people want stuff today)
- No shipping hassle
- Great for bulky items that cost too much to ship
Cons
- Lowball offers constantly
- No-shows (people flake on pickups)
- Safety concerns (meeting strangers)
- Limited to local buyers (smaller audience)
Platform Comparison: Fees Breakdown
Let's say you sell an item for $50. Here's what you actually keep after fees:
- eBay: $50 - $6.75 = $43.25
- Depop: $50 - $6.50 = $43.50
- Poshmark: $50 - $10 = $40
- Mercari: $50 - $6.50 = $43.50
- Facebook (local): $50 - $0 = $50
Poshmark takes the biggest cut. Facebook Marketplace is free for local pickups. Factor this into your pricing.
Where to Sell What: Quick Reference
Vintage Nike windbreaker: Depop (Gen Z loves this)
iPhone 12: eBay or Mercari (tech buyers shop there)
Lululemon leggings: Poshmark (women's athleisure sells fast)
LEGO set: eBay (collectors pay top dollar)
Couch: Facebook Marketplace (too expensive to ship)
Vintage band tee: Depop or eBay (depends on the band — rare = eBay, trendy = Depop)
Board game: eBay or Mercari (eBay for rare, Mercari for common)
Designer handbag: Poshmark or eBay (Poshmark for mid-tier, eBay for luxury)
Cross-Posting: List on Multiple Platforms
Don't limit yourself to one platform. List the same item on 2-3 platforms at once.
Example: List a vintage Nike hoodie on Depop, eBay, and Mercari. Whichever sells first, delete the other listings. This maximizes visibility without extra effort.
Tools to help: Apps like Vendoo or List Perfectly let you cross-post to multiple platforms from one dashboard. Saves time.
Listing Optimization Per Platform
eBay
- Detailed titles with keywords (brand, model, condition, size)
- Clear descriptions with measurements and condition notes
- Use "Buy It Now" with "or Best Offer" for negotiation
Depop
- Aesthetic photos (trendy backgrounds, natural lighting)
- Short, casual descriptions ("Vintage Nike windbreaker, size M, perfect condition")
- Use hashtags (#vintagenike #y2k #streetwear)
Poshmark
- Clean, professional photos
- List brand, size, measurements, condition
- Share your listings to Posh Parties for visibility
Facebook Marketplace
- Simple photos, clear price
- Short description (people don't read long posts)
- Mark as "Local Pickup Only" if bulky
Ready to start flipping?
Scan items with PicZFlip to see which platform they sell best on.
Try the Scanner →